A great read, I really enjoyed reading this book. I started the book because of my discontent with McDonald’s and it’s national and international policies and the way how it is influencing our health.
During this book I could not help then only admire and appreciate the innovativeness and entrepreneurship qualities of McDonalds and its earlier pioneers.
How a vision of “one” man transferred the food industry and peoples way of consuming food.
How a perfect and harmonious cooperation of franchisees, suppliers and the central organ was organized to build a maximum synergy. How the uniformity, central control, QSC(quality, service and cleanliness) became the key factors for the success formula. How McDonald’s created a total new fast-food and food processing industry.
McDonalds has grown to a giant which now can destroy the very thing which it was designed to serve , namely his customers by destroying their health.